"Planning is overrated. Planning is for people who don't know what they want. Planning a waste of time and money..."
There are names for people who say things like this. Underfunded. Struggling. Unemployed. Simply put, if you do not have a plan, then you might as well be fishing with an unbaited hook. Plans set your feet firmly in the ground and give you bearings for reaching for the stars.
Aggressive and bold. The game plan is just that--a plan to win a specific objective such as the execution of a new exhibit or program. Game on!
A plan with design and intention. Strategic plans assemble a series of related initiatives designed to achieve a broad set of goals.
The plan of all plans. The master plan puts it all together with the long view taking center stage. A great master plan guides you for a decade.
"If you cannot measure it, don't do it."
This is the mantra of the organization committed to its plan. That said, measurement is rarely black and white, but instead shades of gray. Luckily we have the people who know how to ask the right questions, in the right way, and read the real results.